Today’s job seekers are looking for more than good pay and work-life balance. If you want to attract, hire, and retain top candidates, your company should have a strong employer brand reputation as well.
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A thriving organizational culture can be an important catalyst that helps propel a startup company towards sustained growth and success. Your company’s culture is a blend of shared values, beliefs, and practices. It influences how employees interact with each other and with stakeholders, shaping the essence of the organization.
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A few weeks ago, I found myself with more drive time than usual and decided to listen to an audiobook I’d been curious about for a while: The Four Tendencies by Gretchen Rubin. The premise is simple—people respond differently to internal and external expectations, and Rubin groups those responses into four tendencies: Obliger, Upholder, Rebel, and Questioner.
I’ll admit, I was skeptical at first. But it didn’t take long before I could clearly see myself in one of the tendencies and, just as importantly, recognize how others in my work and personal life might fall into different ones. That insight felt familiar, because it reinforced something I see every day in my work with leadership teams: conflict often has very little to do with intent, and a lot to do with style.
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