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Marketing Lead - Larky (Remote)

Important: This is a remote-based role!
larky-annarbor
larky-annarbor

Are you a creative, data-driven Marketing Professional who seeks to grow clientele in the digital banking world? If so, read more!

Marketing Lead

About us:

Larky is the market-leading provider of consumer engagement technology, advancing digital transformation in the banking sector. Larky helps community financial institutions connect with their account holders through push notifications delivered at the right place and right time. Available for any mobile banking app, the Larky Nudge® platform maximizes engagement through tailored communications. The platform offers the best online banking experience through true banking personalization for all.

About the role:

You live and breathe marketing, you are creative, enthusiastic, and love to dig into technical details to get results. We’re looking for an experienced and versatile marketer who will be responsible for managing and overseeing the day-to-day responsibilities of our marketing initiatives. Your role will include collaborating with our internal stakeholders and outside marketing partners.

Essential Functions:

  • Collaborate with internal and external team members to deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Assist with the development of strategies and tactics that get the word out about our company and drive qualified traffic to our business.
  • Oversee and contribute to a variety of organic and paid acquisition channels (e.g., content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, and overall performance).
  • Write drafts and edit content for publication on our website and marketing collateral.
  • Create sales enablement documents.
  • Prepare and monitor the marketing budget on a quarterly and annual basis.
  • Oversee and approve marketing materials (website banners, print brochures, case studies, etc.).
  • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
  • Draft and send email communications to clients, prospects, and subscribers using Zoho and/or MailChimp.
  • Manage social media accounts, including Facebook, Instagram, LinkedIn, and Twitter.
  • Document and organize recurring marketing responsibilities into standard operating procedures.

Requirements

  • Associate level experience in a marketing management/coordination role
  • Proven experience in creatively devising and managing marketing strategies across multiple marketing channels, including search engine optimization, pay-per-click advertising, website, social media, design, marketing automation, and email.
  • Solid knowledge of website analytics tools and reporting (e.g., Google Analytics).
  • Knowledge of basic HTML and/or experience making content changes on a website (Webflow).
  • Ability to use a wide variety of software, including Word, Excel, Google Docs, social media scheduling tools, and more.
  • Experience working with and maintaining a CRM (Nutshell experience a big plus).
  • Experience with a technology implementation company is a big plus!
  • Ability to prioritize workloads and manage deadlines.
  • High attention to detail with exceptional organizational skills.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Excellent written and verbal communication skills.
  • High attention to detail with exceptional organizational skills.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits

Larky provides a suite of progressive employee benefits including stock options, 401(k), 401(k) matching, quarterly bonus plans, dental, medical, and vision insurance, health savings account, long and short-term disability insurance, unlimited vacation, parental leave, professional development assistance and more. We are a high accountability/goal-driven company.

How To Apply

Please submit your resume via our online job portal here:
Job Details
  • Company: Larky
  • Post Date:November 2, 2021
  • Category:
    Sales/Marketing/Customer Service
    Software/IT
  • Industry:
    Info Tech/Other Tech
  • Position Type: Full-Time
  • Experience: Mid Level
  • Location: 206 S. Fifth Avenue, Suite 550
    Ann Arbor, MI 48104
  • Please submit your resume via our online job portal:
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