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Director of Marketing - NCFDD - Detroit, MI

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ncfdd-national-center-for-faculty-development

Do you have experience in direct marketing? Want to be part of a culture that encourages collaboration, continued professional and personal growth, and a hybrid work environment that encourages work-life balance? If yes, please read on!

About the National Center for Faculty Development & Diversity

The National Center for Faculty Development & Diversity, or the NCFDD, provides workshops, coaching and intensive mentoring resources delivered virtually to help academics progress their careers.

The NCFDD’s mission is to Change the Face of Power in Academia. We help professors grow and succeed in their careers which helps strengthen the higher education system and improve the undergraduate and graduate experiences. Founded in 2010 by a former academic, the NCFDD is a for-profit company based in downtown Detroit, MI backed by a small group of investors and entrepreneurs aligned with our mission and supporting our growth.

At the NCFDD, we serve not only our universities and their academics, but each other. We are consistently working to make sure our employees love their jobs and are invested in our community in Detroit and Michigan. We have been recognized as the #4 (2020) and #3 (2021) Crain's Cool Places to Work.

About the Role

The Director of Marketing will lead and do, including developing, analyzing, and driving the best marketing strategies that increase awareness of the NCFDD and support growth. As a key member of the management team, the Director of Marketing will be responsible for managing and building a team that executes the NCFDD’s marketing initiatives. This position will report to the COO.

The role will require you to:

  • Be both a leader and operator, leading the marketing and taking an active hands-on role in marketing campaigns
  • Gaining deep understanding of the NCFDD’s products and customer segments
  • Working cross functionality to determine the best and most efficient way to market to the different stakeholders
  • The ability to experiment and measure and identify successes and opportunities
  • Building, managing, and developing a marketing team

About You

  • Bachelor’s degree in business and / or marketing; advanced degree in marketing or an MBA a plus
  • Experience in developing and executing direct marketing
  • People management experience
  • Experience segmenting customers and using data to generate insightful findings required
  • Experience with CRMs, including HubSpot and Mailchimp, and customer segmentation
  • Advanced use in standard business applications, including Excel and PowerPoint
  • Passionate about learning, taking ownership, and executing with excellence
  • Strong team player able to work independently
  • Excellent written and verbal communication skills the ability to articulate findings clearly and effectively

Detailed Responsibilities

Marketing

  • Gain a deep understanding of the NCFDD’s products and customer segments
  • Develop and execute strategies and campaigns that attract new customers and keep current customers
  • Develop marketing strategies for new products or services
  • Review current marketing trends and initiatives to determine the effectiveness of different styles and strategies
  • Create and maintain a successful brand and image that attracts customers to the product or service
  • Research competitors to stay current with similar products or services on the market
  • Discover, analyze, and interpret trends / patterns that drive deeper understanding of products and customer segments
  • Develop, measure, and analyze marketing experiments that can lead to growth

Cross-Functional

  • In collaboration with Product leaders, develop marketing plans for each product
  • In collaboration with the Sales teams, communicate results through case studies and other presentations
  • In collaboration with the Data team, build, manage a comprehensive, segmented customer database

Management

  • Train, develop, and supervise marketing team members that execute marketing priorities and initiatives
  • Thriving in a high-growth environment, being nimble and able to drive the team through ambiguity
  • Develop and own tracking of team workflow, ensuring on-time and accurate delivery of requests
  • Develop and coordinate pro-active monitoring of marketing campaigns across products
  • Work with the Leadership Team to develop analysis frameworks for regular and ad-hoc reporting
  • Identify strategy for communication of results to Leadership and NCFDD Team

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At the NCFDD, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Benefits

  • Medical, dental, and vision insurance; dependents and domestic partners eligible
  • 401(k) retirement plan with company match
  • 40+ days of paid time-off annually inc. vacation, federal holidays, sick days, and additional company time-off
  • Daytime out-of-office policy of up to 2 hours at a time 2x per week
  • Paid parental leave for birthing and non-birthing parents
  • Phased back to work program for employees returning from parental leave
  • MacBook Pro (or PC where needed), iPhone, and AirPods provided

Hybrid Work Model

  • Team members work on Mondays and Thursday at the NCFDD’s offices in downtown Detroit
  • Team members work from home on Tuesday, Wednesday, and Fridays
  • Employees are not required to work from the office in February, August, and December
  • Reduced work hours during “Summer Fridays”
  • Paid parking spot in downtown Detroit for use for work and personal purposes
  • Monthly home-internet reimbursed

The NCFDD is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

How To Apply

Please submit your resume via our online job portal here:
Job Details
  • Company: National Center for Faculty Development & Diversity (NCFDD)
  • Post Date:June 3, 2022
  • Category:
    Sales/Marketing/Customer Service
    Other
  • Industry:
    Other
  • Position Type: Full-Time
  • Experience: Executive Level
  • Location: 19 Clifford St.
    Detroit, MI 48226
  • Please submit your resume via our online job portal:
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